With 2015 behind us, we take a look at the top trending hashtags of 2015, which took India by storm, on Facebook, Twitter and across several other platforms! Several hashtags created for certain public events catapulted those events into global movements, with some hashtags trending all over the world and acquiring a life of their own.
The biggest T20 cricket league in the world made a full season return to India after being played partially in the Middle East last year and saw cricket fans enthusiastically engaging in public conversation about the league with over 9 million #IPL tweets this season.
#Selfie With Daughter
This Narendra Modi-led campaign started in the state of Haryana in July 2015 in order to promote the rights of the girl child and started trending, not only in India but all over the world, within hours, as dads clicked selfies with their daughters to participate in the initiative with over 375,000 #SelfieWithDaughter Tweets.
One of the largest states of India went to the polls during October-November, and Twitter provided front-row access to the unfolding conversations. #BiharElections covered all the breaking news, candidates sparring over agendas, and wooing the public. #BiharResults trended on the polling day with over 260,000 Tweets.
Indian Prime Minister Narendra Modi’s first year as the Prime Minister unfolded as one of the key Twitter India moments of 2015. His year on Twitter saw unique engagements with citizens and global leaders, and he has used the platform to enforce e-governance and digital diplomacy through his account, @narendramodi. On his first year anniversary in office, there were over 179,000 #SaalEkShuruaatAnek Tweets.
Last October, iconic Bollywood love story Dilwale Dulhania Le Jayenge turned 20 years old, and its birthday was celebrated on Twitter with fans and celebrities reminiscing about their favourite DDLJ dialogues, scenes, songs, and photos. Twitter presented a wonderful reflection to all the excitement with over 140,000 #DDLJ20Years Tweets.
Now apart from these, there were also quite a few other hashtags that garnered a lot of interest and following from the Indian public, although they didn’t make it to our Top 5.
(First match of #CWC15 on 15 February)
India beating Pakistan in the first match of the Cricket World Cup in 2015 was the most viewed TV and sports event of the year and drew a record-breaking 118.3 million impressions on Twitter, including the magical #OnlyOnTwitter moment when Sachin Tendulkar (@sachin_rt) Tweeted after the win.
(Delhi Legislative Assembly Elections on 10 February)
Twitter played a powerful role during the Delhi Legislative Assembly Elections held in February 2015 where hashtags #DelhiElections and #DelhiVotes became points of convergence of all elections conversations. Twitter provided the perfect window to this exciting political moment that saw Aam Aadmi Party (@AAP) winning the majority of votes. There were over 10.8 million elections-related Tweets during the 30-day campaign period.
(India and the world celebrated Diwali on Twitter from 8-13 November)
Through multiple activations including the first-ever Diwali emoji, Twitter provided a way for users to be delighted about using the platform. Along with the emoji, Twitter asked audiences to Tweet photos of their favourite Diwali moments using the hashtag #HappyDiwali, and then shared a collage of #HappyDiwali Tweets in the form of a lamp on diwaliontwitter.com.
(Users unite to help during the crisis, 1-4 December)
Twitter was used as a platform to provide reports, disseminate critical information and coordinate local relief efforts during the record-breaking Chennai floods. Local citizens sent over 1.4 million Tweets using #ChennaiRains, #ChennaiFloods and #ChennaiRainsHelphashtags to crowdsource assistance and help each other through this natural disaster.
(India’s 69th Independence Day, 15 August)
The 69th year of Independence for India was marked on Twitter by three key moments. India got its first Independence Day flag emoji with #India, The Taj Mahal joined Twitter as one of the first historic Indian monuments to join Twitter, and there was an inspirational #SaluteSelfie campaign that recorded over 100,000 Tweets to show gratitude for the Armed Forces.
The protest that originally started only in the form of a Twitter hashtag eventually led to the arrest of two engineering students for allegedly molesting a fellow student at Kolkata’s Jadavpur University. It effectively held together a student movement that began on a college campus, unravelled online and then returned offline as the crowds swelled on Kolkata streets. Conjured up in a moment of desperation, as a last resort, owing to inaction from authorities, the defining slogan of the protests in West Bengal’s capital city—and beyond—shook the state government, galvanized disparate student groups and convinced thousands to march down the heart of Kolkata demanding justice.
Which of these hashtags did you use? Tell us in the comments section!
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