After months of speculation, Bollywood actors and virtuoso Amitabh Bachchan & Priyanka Chopra have been roped in to become the new brand ambassadors of Government’s Incredible India campaign. Beforehand, Aamir Khan has represented India and promoted the “Atithi Devo Bhavo” campaign for almost a decade.
The official announcement will be made after the Republic day till then everything has been kept in a hush-hush manner. Since this news has finally slipped, it has been grasping a lot of eyeballs of late. The selection of the two actors has been done post the comment of Aamir Khan regarding Intolerant India and he and his wife wanting to leave India which, according to me, has been totally blown out of proportion. The misconception has miffed and angered many as they perceived his remarks to be derogatory towards the country.
In the past, Megastar Amitabh Bachchan has been the face of many social campaigns like Gujarat Tourism, Polio Eradication Drive, Hepatitis B etc. Amitabh Bachchan is seen as a figure of authority and respect and thus this step is bound to bring positive results.
And our most loved Priyanka Chopra has recently added another feather in her success cap by featuring as the lead in American TV thriller series “Quantico” and the first Indian actress to win an award at the People’s Choice Awards for the same role. Kudos girl, you have really made India proud. She will also be seen producing a new show It’s my City!
Earlier many other popular personages were assumed to take over the throne of the ambassador of incredible India like Deepika Padukone and Akshay Kumar but finally Big B and PeeCee were the chosen ones. After PK actor Aamir Khan’s contract expired (allegedly), the centre thought to go with a non- controversial actor. Aamir had to pay the price of being blunt and voicing his opinion in a country full of prejudices. On further inquiry, Aamir khan said, “Whether I am the brand ambassador or not, India will remain Incredible, and that’s the way it should be”.
According to the sources, both the actor will not charge a single penny for the initial three years of the contract, which is quite an incredible example to set from their side. Hopefully, the news turns out to be true and here’s wishing both the bigwigs All the best for their future endeavors. Make us more proud!
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