We go by our lives everyday with the same monotony until something startling catches our eyes. Such a thing happened in Sweden. A Swedish shampoo company had this novel idea for an ad at a train station. It was so innovative that the onlookers were pleasantly surprised and it blew the minds of people all over the world. It took a very heart-touching turn when another organisation made their own spin off of the original and it will amaze you too. Such a wonderful way to create awareness. People stood near the board in awe and realised how fragile life is. The ad provoked many to participate and do their bit. Are you doing your bit?